Overview of the Georgia-Pacific Project
The Georgia-Pacific office tower stands out prominently in the Downtown Atlanta skyline. Its striking pink-granite design makes it an iconic building. Consequently, the company has plans to convert the upper floors of this 51-story tower into over 400 apartments. This important project will provide much-needed housing in an area predominantly filled with offices and hotels.
Adapting to Changing Needs
Moreover, this plan is significant, especially as cities adapt after the pandemic. Many workers are changing how they operate, which has led to a growing need for different uses of office spaces. Georgia-Pacific’s decision aligns with a larger movement that aims to turn office buildings into homes, thereby creating more vibrant neighborhoods.
Enhancing the Community
In addition, Georgia-Pacific intends to add about 125,000 square feet dedicated to shopping, dining, and entertainment. This additional space will significantly enhance the building’s attractiveness to both residents and visitors. As a result, the goal is to foster a lively area where people can live, work, and enjoy leisure activities.
Continuing Office Use
Furthermore, most of the building will continue to serve as office space, covering approximately 600,000 square feet. This part of the tower will primarily serve Georgia-Pacific and its parent company, Koch Inc. Importantly, the site boasts ample parking, with over 2,100 spaces available. Additionally, its prime location above a MARTA rail station adds to the convenience, making it easier for people to navigate the city.
Georgia-Pacific Leadership Perspective
Christian Fischer, the president and CEO of Georgia-Pacific, spoke about the evolving landscape of office use. He emphasized the importance of adapting their site to create long-term value. This acknowledgment highlights how perceptions of office buildings are shifting in today’s world.
Future Plans
Looking ahead, Georgia-Pacific expects to complete this transformation by fall 2027. Furthermore, there may also be plans for a hotel and additional retail and housing options in the future. Overall, this project showcases Georgia-Pacific’s commitment to revitalizing Downtown Atlanta. It reflects their understanding of changing urban needs and their desire to innovate to meet those needs.
Read the full article at Axios Atlanta: https://www.axios.com/local/atlanta/2024/09/19/georgia-pacific-downtown-redevelopment-conversion-apartments